Signal vs JustReachOut
JustReachOut gives you a dashboard of chores. Signal gives you pre-drafted pitches to approve in five seconds. TPS: Signal 8.85 vs JustReachOut 4.70.
JustReachOut with steroids
Static database
700k+ journalist list that decays
Live enrichment from recent articles, beats, and social signals
Generic AI pitches
Template-style cold text with 1–3% response rates
Sentence-level personalization + branded press hub per journalist
Opens & clicks only
Email tracking stops at the inbox
Backlinks, traffic, SEO impact, and AI Share of Voice attribution
No deliverability protection
Send from your domain with no warm-up or rotation
Volume caps, bounce safeguards, draft-only CRM queue
No newsroom
Google Drive links when journalists ask for assets
Auto-generated branded Dynamic Press Hub for every campaign
Weak integrations
Limited CRM and no Slack workflow
Instantly, Smartlead, Apollo, HubSpot, Slack approval queue
Total Performance Score
Total Performance Score (TPS) weights Time (25%), Data Freshness (20%), Authority & GEO (25%), Brand Safety (15%), and Cost Efficiency (15%). Competitor baselines are model estimates from public product analysis; Signal scores target validated outcomes via our 30-day sandbox methodology.
More features. Lower price.
Signal starts at $49/mo with everything included. JustReachOut starts higher with features gated behind upgrades.
And then adds six capabilities that JustReachOut does not have at any price.
Journalists delete templates. Signal uses Claude 4.6 Sonnet to analyze a writer's career beat and generate a 1-to-1 hook that actually lands, eliminating generic mail-merge spam.
JustReachOut forces you to send pitches from their shared platform. Signal uses the Non-Custodial Bridge, letting you deploy drafts safely through your own high-authority domain infrastructure.
Real-time story monitoring that captures breaking news events and coverage gaps the moment they develop, instead of making you search directories manually.
Surfaces exactly where your competitors are getting coverage, letting you pitch matching narratives while they are active.
Analyzes competitor coverage patterns to identify distinct story angles no other company is pitching.
Matches your executive expertise to specific podcast episodes, rather than just broad categories or generic shows.
Feature by feature
Broken link building. JustReachOut includes a tool for finding broken links on websites and pitching your content as a replacement. This is an SEO link-building tactic, not a PR workflow. If broken link building is critical to your strategy, you may want to keep a separate tool for that. For everything else (journalist research, pitch drafting, podcast outreach, publication placement, competitor tracking, and more), Signal has you covered.
More features at a lower price
Signal Launch ($49/mo) includes press hub, attribution, and deliverability tools JRO doesn't have at any tier.
Live monitoring instead of manual searching
Stop checking feeds and databases. Live Radar brings relevant stories to you.
Smarter drafting
The Newsjacking Agent drafts from live story context, not templates. The pitch is relevant because it is tied to what is happening in the news right now.
Competitor visibility
JustReachOut shows you journalists. Signal also shows you where your competitors are getting covered and where the gaps are.
Better journalist understanding
Beat Explorer gives you visual coverage patterns, not just a name and email. You understand fit before you pitch.
Nothing sends without your approval
JustReachOut supports automatic followups. Signal requires review on everything. Your reputation stays safe.
FAQs
Signal Launch starts at $49/mo with everything included: Live Radar, Newsjacking Agent, Beat Explorer, Messaging Gap Analysis, Podcast Discovery, Publication Placement, and CRM sync. No feature gating, no upgrade walls.