Signal Pricing Plans and Return on Investment Model

Signal offers two clear pricing tiers designed specifically for modern startups, solo founders, and GTM teams: Signal Launch and Signal Pro. Signal Launch is priced at forty-nine dollars per month and delivers essential opportunity tracking, scanning ten times per day with 48-hour ingest refresh latency, podcast matching, and CSV exports. Signal Pro is priced at ninety-nine dollars per month, unlocking the advanced strategic PR intelligence suite: fifty Live Radar scans per day, automatic commentary drafts from the Newsjacking Agent, competitor tracking tracks, Messaging Gap Analysis, Beat Explorer analyst widgets, and native one-way CRM integrations to HubSpot and Attio. All commentary drafts are compiled within the critical 4-hour response window and stored securely in a non-custodial user panel, meaning zero pitches are sent automatically without explicit manual approval.

Pricing

Choose the plan that fits
how you work

Start with Launch if you want a lower-cost way to monitor signals and move faster, or choose Pro if you need deeper coverage, stronger workflow support, and more speed across the full process.

Launch

Everything a founder needs

$49/month

Billed monthly. Cancel anytime.

Launch gives you the complete Signal-PR workflow. Spot opportunities, draft responses, research journalists, sync to your CRM, and export results — all in one place.

Included with Launch

  • Live Radar — standard refresh cycle
  • Newsjacking Agent — AI co-pilot that drafts context-aware pitches within the 4-hour breaking news window
  • Messaging Gap Analysis — AI-powered gap detection between your positioning and media coverage
  • Beat Explorer for faster journalist research
  • Podcast Discovery — episode-level topic matching
  • Publication Placement — strategic outlet targeting with Placement Score
  • Deploy Protocol — push leads to Instantly, Smartlead, or Apollo
  • CRM or Attio sync
  • CSV export for matched results

Why Launch makes sense

  • Lower monthly cost
  • Good fit for founder-led PR
  • Replaces manual monitoring, alerts, and spreadsheets
  • CRM sync included — no extra cost
FOR TEAMS

Pro

Deeper coverage, faster response

Custom pricing

Based on workflow and team needs

Pro is for teams that want more than a starter workflow. Faster signal detection, competitor tracking, messaging gaps, and cleaner handoff into the rest of your system.

Everything in Launch, plus

  • Stronger Live Radar coverage and faster signal detection
  • Newsjacking Agent — priority processing with tighter response windows
  • Competitor tracking across coverage patterns
  • Messaging Gap Analysis — competitive positioning gaps and angle suggestions
  • MCP Integration — use Signal tools directly from Claude Desktop
  • Advanced workflow support for active teams
  • CRM or Attio sync with deeper integration
  • Review and approval before send

Why Pro makes sense

  • Helps teams act faster inside the 4-hour window
  • More context before outreach starts
  • Reduces manual work across tracking and follow-up
  • Fits teams that need PR workflow, not just search

Why Signal-PR pricing works this way

Signal-PR pricing follows the way PR work actually happens.

If you are a founder handling PR yourself, you need everything in one place — radar, drafts, journalist research, CRM sync, and exports — without paying for team coordination features. That is what Launch is for, and it does not hold anything back.

If your team needs deeper coverage, faster detection, competitor tracking, messaging gap support, and advanced workflow tools, the value goes up because the system does more of the work for you. That is what Pro is built for.

Launch

Helps you start with everything you need and move faster.

Pro

Helps your team respond faster with more depth and control.

Plans at a glance

Feature comparison

FeatureLaunchPro
Monthly billing$49/moCustom
Best for founder-led PR
Live Radar
Signal coverage depthStandardHigher
Newsjacking Agent
Messaging Gap Analysis
Deploy Protocol (outreach push)
Review before send
Beat Explorer
Podcast Discovery
Publication Placement
CRM or Attio sync
CSV export
Competitor tracking
MCP Integration (Claude Desktop)
Workflow support for teamsBasicAdvanced
Sales supportSelf-serveSales-guided

What is included

Launch includes

  • Core signal monitoring
  • Newsjacking Agent draft support
  • Messaging Gap Analysis
  • Journalist fit research tools
  • CRM or Attio sync
  • Exportable matched results
  • Podcast Discovery & Publication Placement
  • A lower-cost path with nothing held back

Pro includes

  • Everything in Launch
  • Deeper signal coverage
  • Faster response support
  • Competitor tracking
  • Messaging Gap Analysis
  • CRM or Attio sync with deeper integration
  • Stronger workflow support for active teams

How to choose

Launch

if you are doing PR yourself and want a lower-cost starting point

Launch

if CRM sync and CSV export are enough for your workflow

Pro

if you need competitor tracking and messaging gaps

Pro

if your team works across multiple active opportunities

Pro

if you need advanced workflow support and faster detection

Add-ons

Available with select plans or custom setup.

  • Additional workflow setup support
  • Extended CRM integration support
  • Expanded team onboarding
  • Custom usage or coverage options

Pricing for add-ons available on request.

Important details

  • Launch is priced per account, billed monthly
  • Pro uses custom pricing based on team needs and workflow scope
  • All draft suggestions are reviewed before anything is sent
  • CSV export is available on Launch and Pro
  • CRM or Attio sync is available on both Launch and Pro
  • If taxes apply, they are added at checkout or on invoice

FAQs

Common questions

Start with the plan that fits your PR workflow

Choose Launch if you want a practical, full-featured way to spot signals and act faster. Choose Pro if your team needs stronger coverage, deeper context, and a cleaner workflow from signal to send.

Pricing Plans & Capability Comparison // Signal