AI-Native PR Infrastructure
for High-Output Founders.
Signal gives founders the execution layer of a full PR agency. Monitor the media landscape and deploy pitches directly to your outreach muscle, at a fraction of the cost of a retainer.
Drafts are always reviewed before send, so you stay in control.
// NATIVE INTEGRATIONS WITH INSTANTLY, SMARTLEAD, AND APOLLO
The timing problem
PR opportunities do not
stay open for long.
Narrative timing matters
A lot of media moments have a short shelf life. By the time you spot the story, research the angle, and find the right contact, the conversation may have already moved on.
The active newsjacking window
Signal is built around the active newsjacking window: the critical stretch where a story is fresh, journalists are still shaping their follow-up coverage, and your team has a real shot to add value.
Manual monitoring is slow. Static media lists are slower. Signal helps you spot the moment while it still matters.
Unit 01: Event-Driven Radar
Stop chasing headlines. Signal clusters the news.
Signal clusters thousands of articles into single 'Events,' detecting narrative shifts in real-time. Catch the newsjacking window before the mainstream picks it up.
- cluster duplicate media items into high-context events
- catch the newsjacking window before news decay begins
- silently match events against your semantic profile
- filter media noise using advanced pgvector distance scores
Unit 02: Newsjacking Agent
Turn a fresh story into a pitch faster.
The hard part is not just seeing the story. It is knowing what to say and moving before the moment passes.
The Newsjacking Agent helps you turn a timely story into a draft pitch you can review, edit, and send.
- frame a stronger angle faster
- react while the story is still moving
- cut down first-draft time
- stay fast without giving up control
Important: Signal does not send pitches for you automatically. Your team reviews before anything goes out.
Competitor intelligence
See where competitors are
getting coverage.
If competitors keep showing up in stories you should be part of, you need to know why. Competitor PR Intelligence shows where other companies are winning attention, so you can spot patterns, gaps, and missed openings.
Find the gaps in your own coverage
Messaging Gap Analysis helps you see when competitors are getting quoted on topics your team should also own.
- spot missed media openings
- see which themes are working in your space
- adjust your angle before you fall behind
- focus on the topics where you have a real right to win
Beat Explorer
Understand journalist fit without hours of research.
You should not have to read dozens of past articles just to decide whether a journalist is worth pitching. Beat Explorer helps you quickly understand what a journalist covers, what patterns show up in their work, and whether your story is a fit.
- understand a journalist's beat faster
- see topic patterns at a glance
- qualify contacts with more confidence
- cut down research time before outreach
Unit 03: Programmatic Execution
Deploy pitches or syndicates. You choose the reach.
Signal moves past simple lists. Launch targeted, precision-matched campaigns directly to qualified journalists, or broadcast structured press releases across international syndicates in minutes.
Match story vectors directly to journalists using strict RAG parameters. Signal parses coverage records, identifies topic beats, and generates contextual angles that get opened.
- Vector RAG matching (pgvector similarity score >= 0.76)
- Deep contextual hook generation from journalist historical articles
- Non-custodial dispatch (drafts automatically synced to your inbox)
- Individualized 1-to-1 angles built by Bedrock LLM intelligence
Contextual Angle (Bedrock LLM)
Hook: Sarah—Loved your analysis on Q2 capital allocation. Startups are shifting from raw seat counts to modular AI layers to stretch runway. Here is our data...
Unit 04: The Execution Bridge
Unit 04: The Execution Bridge
Signal handles the research; you handle the relationship. Deploy AI-refined pitches directly through your own verified email infrastructure. No more manual data entry—just precision outreach grounded in real context.
“Stop treating PR like a numbers game. Signal uses RAG-intelligence to ensure every pitch feels like a 1-to-1 conversation. We sync the context to your existing tools (Instantly, Apollo, Attio) so you can move fast without sacrificing your reputation.”
Contextual Hooks
Every pitch is unique, generated from the journalist's specific article history.
Human-in-the-loop
Signal drafts the pitch; you give the final approval. We do the work; you keep the control.
Non-Custodial
We don't send the mail. We feed your high-authority inbox, protecting your domain's deliverability.
Sarah Jenkins (TechCrunch)
"Loved your piece on Q2 AI spend trends. Here is how active startups are extending runways..."
Campaign: AI Launch
How it works
From signal to send,
in three moves.
Signal helps your team move from “something is happening” to “here is our next move.”
Real-time Event Ingestion & Clustering.
Stop chasing headlines. Signal clusters thousands of articles into single 'Events,' detecting narrative shifts in real-time. Catch the newsjacking window before the mainstream picks it up.
Spot the story. Calculate the semantic match with pgvector math.
Enterprise AI Budgets Scale 2x in Q2
TechCrunch: "B2B SaaS Agent Workflows Replace Legacy CRM"
Map where competitors dominate to find the messaging gap.
Map competitor coverage centroids across a 2D Stance Convergence Map. Spot the unoccupied whitespace where your voice has a clear, uncontested right to win.
Show the math. Find where you have a 95% semantic advantage.
TOPIC COHERENCE
95% Semantic Match
COMPETITOR OVERLAP
0% (Pure Whitespace)
Sync qualified angles directly to CRM & Outreach Sequences.
Don't copy-paste. Deploy qualified leads and personalized pitch hooks directly to Attio, HubSpot, Instantly, and Smartlead campaigns in a single approved action.
Signal acts as the brain; your cold-reach tools act as the muscle.
Sarah Jenkins (TechCrunch)
"Loved your piece on Q2 AI spend trends. Here is how active startups are extending runways..."
Campaign: AI Launch
Signal Pro
From Signal to Sequence.
Pro is built for teams that want stronger signal coverage, faster response support, and native deployment into their active campaigns.
- Catch more timely opportunities
- Move faster inside the newsjacking window
- Spot competitor gaps earlier
- Turn signals into action with less manual work
Trust
Fast does not have to mean risky.
Signal is built to help you move quickly without losing control.
You review before send
Drafts are suggested, not auto-sent.
Fresh signals matter
Fast indexing helps surface opportunities while they are still useful.
Built for real outreach
Deliverability, security, and controlled workflows support the process from start to finish.
Better fit, less waste
When timing, angle, and journalist fit are stronger, outreach gets smarter.
Common questions
You might be wondering.
“Can't I just use Google Alerts?”
You can, but alerts only show you information. Signal helps you spot the signal, understand the opening, and know what to do next.
“We already track competitors manually.”
Manual tracking takes time and often misses patterns. Signal helps you see where competitors are winning coverage and where your team has room to step in.
“How is this different from a media database?”
Databases are libraries of the past. Signal is a radar for the present. We don't just tell you who a journalist is; we tell you what they are writing right now and how to pitch them via your own outreach infrastructure.
“Will this send AI pitches automatically?”
No. Signal helps draft faster, but your team reviews before anything is sent.
“Why upgrade to Pro?”
Pro is for teams that want more than search. It gives you stronger signal detection, faster response support, and better visibility into where you can win.
“How does Signal maintain its operational efficiency?”
We are engineered for high-efficiency leverage. Signal incorporates a 7-Day Dormancy Guard that automatically suspends background crawls for inactive users (saving over 30% on compute overhead) and a Global Ingestion Cache that reuses scraped article contents across campaigns instead of paying repetitive parsing bills. We pass these architectural savings directly to our founders as a highly optimized, cost-effective platform.
See what matters now.
Know what to do next.
Signal helps you spot the right PR signals early, move within the window that matters, and respond with more confidence.